The Full-Time Author Program for non-fiction authors

Turn your books and expertise into a monthly recurring revenue machine

Stop chasing book sales and wasting time on marketing that doesn't work.

Instead, learn how to stop hustling on social media and wasting thousands on ads by creating a simple and easy system that pays you a 4-5 figure monthly salary while generating a never-ending stream of ideal readers that queue to buy your books, digital products, or services.

Is this you?

You're tired of...

Putting forth so much effort each month and not seeing the results you've been told you 'should' be getting...
Following all the latest & greatest book marketing strategies that take forever to do with little to no results...
Not making a full-time income from your books and expertise even though you're doing everything you can...
Spending all your time marketing and being "on" with social media that there's no time to write... the thing you most enjoy!

Now you want a better way to sell your books and attract new readers on autopilot while generating consistent monthly income

You want to automate book sales and get new readers so...

You thought about creating a YouTube channel...

BUT you're not ready to invest thousands of dollars into equipment setup, countless hours into creating more content (hello, you're already writing multiple books), and editing the videos only to discover that the algorithm has changed again...

That's why you considered creating a BookBub ad...

BUT you realized that these are similar to Amazon and Facebook ads. You've already wasted thousands on ads, adding another platform that you don't understand just doesn't make sense. Plus: You have no idea how to make book buyers join your email list from these ads...

You even thought about working with a PR company...

BUT it's so ridiculously expensive and you're not sure they can even help. You've heard horror stories from fellow authors and you don't want to hurt your book marketing efforts (even if they aren't anything major right now) by handing it all over to someone else to turn around and stuff up manage it.

Here's a bold question for you...

What if you could stop chasing book sales and readers and instead, streamline your book marketing to just 5+ hours a week and still make a recurring monthly income with queues to buy your other books and digital offers instead?

Sounds too good to be true?
Keep reading and I’ll show you exactly how!

My author business acquires hundreds of new readers and customers every month. I switched from focusing on gaining social media followers and running Amazon ads to building my email list and selling books with ease.

All on autopilot.

Daily Email Subscriber Sign Ups For The Last 30 Days

I'll be honest with you...

Getting to this point wasn’t easy

When I started out as a full-time author, I really struggled to sell books consistently. Getting people to join my email list on autopilot felt like a mythical beast... 🦄 aka never gonna happen

After investing (and losing) tens of thousands on Amazon, BookBub, and Facebook ads, making a full-time income from my writing felt like a pipe dream. 😭

👉 So I decided to switch gears and turn my content into mini-courses. From my first launch, I generated $2,000 from a small email list of 500 people. 🎉

That was in June 2016.

But then...

I went on a course-creating spree based on some (bad) advice I'd received... I was told that: "the more courses you have, the more money you'll make."

My gut told me not to do it, but I still felt like a newbie author and creative entrepreneur and that I 'should' listen to the more experienced gurus in the field.

😔 MY NEXT COURSE LAUNCH HAD ZERO SALES! ðŸ˜”

❌ I launched a few more times with similar results. I had literally stopped making money overnight... ❌

Writing more books, running Amazon ads, and spending all my time on social media promoting my books seemed like my best way forward...

Totally not doable as the only income earner in my family at the time. 😭

So I tried...

❌ Launching and publishing a YouTube video once a week (but boy, that was a lot of work with zero returns)

❌ Creating a BookBub ad campaign (but I just blew hundreds of dollars with no book sales)

❌ Creating low-cost digital offers (and that worked but people wouldn't stay on my email list or buy my other books, and if they did, they weren't a good fit long-term)...

I told myself:

There MUST be an easier way to do this and make a full-time income, even if all I want to do is write more books!

And that's when it hit me!

A consistent publishing schedule backed by irresistible, low-cost digital offers was the PERFECT automated full-time author sales system!

And this time, I finally started to see the results I'd been working towards for so long:

✅ The more books I published the more my income increased from Amazon (and the more digital offers I sold on the backend)

✅ 60% of book buyers opt-in to my email list and stick around (and they are my ideal audience, the people I love chatting to and helping!)

✅ 60-80% of new readers buy my low-cost digital offers within the first 90 days of joining

✅ I was able to create recurring, predictable income without having to be on social media all day or spend more money on ads

The best thing?

This saves me so much time and energy!
(That I can spend with my family and focus on doing more creative things)

Managing and maintaining my full-time author business takes less than 15 hours per week.

So how does it work exactly?

All it takes are...

3 Simple Steps

To build, launch & scale your full-time author business!

3 steps to full-time author business

Can this really work? You bet!

Since switching to my ideal full-time author business model...

I have self-published 36+ best selling books, added 6,000+ subscribers, and sold 50,000+ copies around the world all on autopilot. Plus I generate $5k+ monthly recurring income from my digital products without running ads or posting on social media.

36+ Books Published On Amazon

Yearly Subscribers = Recurring Income (daily automation + book collabs)

My Annual Income Between Books + Coaching, Courses, & Digital Product Income (Noted as Other)

welcome to

The Full-Time Author Program

The first plug-and-play author business solution for non-fiction authors and course creators who want to turn their books and expertise into monthly recurring revenue, daily sales, and a consistent stream of aligned leads within the next 90 days.

Here's what we're covering inside the 90-day LIVE program:

Month 1

Choose your ideal full-time author business model

What You'll Learn:

LESSON 1: How to position and create your full-time author business plan

... so that your books and offers are highly attractive to the right type of readers and not only people looking to get value for cheap (or free).


LESSON 2: The exact books and offers you can create based on your author business plan

... without taking months and months to write and format books and offers that your readers don't even want.


LESSON 3: How to create your author business systems for ongoing success

... without feeling tech overwhelm and in a way that makes communicating with your audience easy and seamless.

What You'll Get to Get This Done Faster:

3 Lessons, broken down into small knowledge bites and step-by-step tutorials
Topic Validation Checklist
Book Business Model Plan Template (with examples)
Book Ideas Cheat Sheet
Done-for-you Welcome & Follow-up Emails
7-Day Coaching Implementation Week

What You'll Learn:

LESSON 4: How to identify and create your high-converting lead magnet

... using my plug 'n' play lead magnet templates and adding your unique spin.


LESSON 5: Quick-create your tripwire offer(s) for daily streams of income

... so that 15-20% of the people that opt into your email list buy on the spot and you are making a profit from month 1.


LESSON 6: How to setup your automated sales system with ease

... using a step-by-step checklist to ensure all the tech is working smoothly when your first readers want to buy and dive into all your offers.

What You'll Get to Get This Done Faster:

3 Lessons, broken down into small knowledge bites and step-by-step tutorials
Plug 'n' Play Templates
Tiny Offer Framework Workbook
Funnel Walk-Through & Recommendations
7-Day Coaching Implementation Week

Month 2

Craft a high-converting lead magnet & tripwire funnel

Month 3

Fill & scale with lazy book launches & the consistent content 'cruise-mode' system

What You'll Learn:

LESSON 7: How to get your first 25-50 sales

... from Amazon using my proven lazy book launch method and email templates so that you can leverage your warm audience too.


LESSON 8: Fill & scale with the 'cruise-mode' consistent content system

... so that you can grow your income and readers on autopilot and don't have to invest any time into expensive ads or social media while enjoying new sales and customers every single day.


LESSON 9: Optimize & maintain your author business sales system

... you'll learn how to effortlessly maintain your full-time author business and optimize your content in less than 5 hours per week to further increase your returns and decrease your hours spent on content creation.

What You'll Get to Get This Done Faster:

3 Lessons, broken down into small knowledge bites and step-by-step tutorials
Lazy Book Launch Planner (4 options to choose from)
Trello Dashboard Templates
Promo Planner & Image Templates
Income Projection Calculator
7-Day Coaching Implementation Week

Join now and...

You'll get instant access to:

All 9 Lessons ($1200 value)
Plug 'n' Play Members Portal ($97 value)
Topic Validation Checklist ($7 value)
Book Business Model Plan Templates ($37 value)
Book Ideas Cheat Sheet ($17 value)
Done-For-You Welcome & Follow-up Email Templates ($97 value)
Plug 'n' Play Lead Magnet Templates ($37 value)
Tiny Offer Framework Workbook ($17 value)
Funnel Walk-Through & Recommendations Checklist ($47 value)
Proven Tripwire Page Design Templates ($77 value)
Proven Landing Page Design Templates ($47 value)
Lazy Book Launch Planners ($17 value)
Trello Dashboard Templates ($27 value)
Promo Planner & Image Templates ($17 value)
Income Projection Calculator ($47 value)
Book Validation Training ($47 value)
Keywords & Categories Workshop ($47 value)
A+ Content For Authors Mini-Course ($47 value)

Total Value: $1,926

TODAY'S PRICE: $1,500

Plus Amazing BONUSES!

But wait, there's more... 😂

Special Bonus #1

LOW-CONTENT BOOK TEMPLATE BUNDLE

You don't have to write a single book from scratch every again! Everything is done for you with fill-in-the-blank templates and examples for:

Bullet Dot Journals
Mindset Journals
Lined Notebooks
Course Workbooks
Action Guide Workbooks
Habit Trackers
Coloring Books
Monthly Planners
Yearly Planners
Affirmation Cards

Special Bonus #2

3 MONTHS ADDITIONAL GROUP COACHING AND SUPPORT

There will be a private Facebook Group for participants along with weekly Q&A lives and monthly group coaching calls. 

As part of the beta-launch group, you get access to an additional 3 months of private Facebook Group access, weekly Q&A lives along with a further 3 group coaching calls.

Get all your questions answered and take your time as you build out your own full-time author business.

During this time, you'll also get to see exactly how I promote my own books and offers and how I map out my own marketing plan.

Don't take my word for it...

"Working with Lise and completing some of her programs made me realize that I like her teaching style and what she's teaching is really valuable. So, therefore, when she comes up with something new, I listen."

Anita Plak Semprimoznik - USA Today & Wall Street Journal Bestselling Author

"Having Lise as a coach was a great experience I felt like I had more than a mentor, but that I had also made a new friend. Lise is knowledgable, capable, and caring. Her positive, uplifting energy is incredibly infectious, even when we're meeting late and she's just gotten through a horde of other students. I love how she can make a newbie writer with no prior experience like me, feel like he's capable of achieving anything. I felt like every penny I spent was safely pushing me forward. Lise made me feel unafraid."

Ali Scarlett - Best Selling Author of The Clever Connector: The Easiest Way to Become Powerful, Regardless of Your Situation.

You're probably wondering about...

I'm a new author and I'm just getting started. Will this still work for me?

Yes and No... 

Yes in the sense that if you have a book already written and more books to write, then this will help you set yourself up for long-term success.

On the other hand, no if you've got no books written or published. This program will NOT help you write, publish and launch a book. 

NOTE: There is an option to purchase my "I AM An Author" self-study course which walks you through writing, publishing, and launching a book for the first time. If you believe you can do that along with this course, you'll be able to access it for a discount on the checkout page.

What is the "7-Day Coaching Implementation Week" you mentioned?

Great question! The last 7 days of each 30-day block will be dedicated to implementing everything you've learned in that time. Think of this like a mini-challenge. I'll be available every day inside our private Facebook Group answering your questions and going live as needed.

This is about taking what you've learned and putting it into imperfect action.

How much support is included?

As much as you raise your hand for... within reason. You'll get ALL your questions answered within our members-only support group within 24 hours (48 hours during the weekend) plus there is an implementation week and monthly group coaching calls for you to access.

Plus, as part of this beta launch, you'll get an additional 3 months of group coaching along with access to the private mastermind community on Facebook. Basically you're getting 6 months of coaching and support for the price of 3!

How does the 90-days work vs. the 6 months of coaching?

The 90-days is the core training content, dripped out to you every week with a week (7-Day Coaching Implementation Week) dedicated to implementing every 30 days. 

The 6 months of coaching includes a monthly group coaching call (6 of them) along with access to the private mastermind community on Facebook for accountability, Q&A sessions and community support.

What am I doing in the 15 hours per week?

Great question! Firstly, 15 hours per week is what it will likely take you in the beginning. By the time you have your full-time author business systems all set up and working, it's going to be more like 5-8 hours per week. 

15 hours is set aside to create your content and plug things into your systems aka setting up landing pages, emails, tripwires, sales pages etc. Once you've got your templates for all of this, it's simply a case of duplicating them for each book / offer.

It might take you longer or shorter, it depends on your energy levels and where you're at in your business.

People tell me it takes 2+ years to write a book, how does that fit into your system?!

Honestly, when it comes to non-fiction books, you can write the first draft within two weeks when you follow my quick-creation method. It starts with understanding that your readers don't have a lot of time. They want solutions to their problems quickly. This means that we don't write a book that's going to be 50,000+ words long. Instead, we focus on writing shorter books, within a series, that address individual pain points and challenges instead.

You'll be amazed at how quickly you can create a book from scratch with my method. It's how I've got 36+ books published since starting in 2014.

Plus, I'll be providing you with a whole bunch of templates too.

Does this only work for coaches?

No, this works for all online business owners, such as authors, freelancers, course creators, and creative entrepreneurs who want to create a passive income business leveraging their non-fiction books.

I'm not tech savvy. Do I need a bunch of tools to make this work?

No. You don't need a ton of technology to make this work. There are some tools I recommend, but where possible, I'll be sharing the free way and the fastest way (which typically costs money). You choose!

Do I need to have additional funds to make this work?

You are so smart for asking! Yes, you'll need to budget approx. $300-$500 per book that you choose to publish. This will cover costs associated with formatting, cover design, and promotions. 

I will show you how you can DIY your own formatting and cover design to reduce those costs by 50% but you will always need to pay for an editor/proofreader.

In terms of the tools I'll be recommending and suggesting, I'll always show you DIY and low-cost options ($20 or less) as well as all-in-one solutions. You decide what works best for you based on your budget. You can upgrade as needed.

I don't have an audience or email list yet. Is that a problem?

Not at all. I'll be sharing a number of strategies that leverage your book to build your audience and email list quickly.

When will I get access?

You'll receive an email with all the details immediately after your successful purchase and you'll be invited to our inner circle within 24 hours. 

You have LIFETIME access to the training materials but the inner circle/group coaching ends after 6 months.

Is there a money-back guarantee?

Yes. You can ask for a refund within 7 days of joining if you believe this isn't the right fit for you. You'll receive a full refund minus a 5% administration fee. Simply email lise@hustleandgroove.com with your receipt and as long as it's within the 7-day cancellation period, you'll receive your refund.

When will you be offering this again?

Right now, my plan is to run this program twice a year. But I only ever plan 90 days in advance. So I don't have a specific date right now. What I can tell you is that the next time I run this, it will be only 90 days long and it won't be until after this cohort is finished.

This is YouR exclusive invitation

Did you make a promise that this would be THE year you make money from your books? As an author/creative entrepreneur? If you keep doing what you're doing right now, where will you be in December 2022?

This is the sign you've been waiting for. It's time to take action and get serious about making money from all your hard work. Committing 5-15 hours a week to setting up your author business marketing over the next three months will have you reaping the rewards for years to come.

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