for non-fiction authors who want to leverage their books into multiple income streams
Turn your books and expertise into a monthly cash machine
Stop chasing book sales and wasting time on marketing that doesn't work. Grow an author business that uses your books to attract leads and converts them into buyers with ease
Next live training starts February 2025
Is this you?
You're tired of...
Now you want a better way to sell your books and attract new readers on autopilot while generating consistent monthly income with ease
You want to automate book sales and get new readers so...
You thought about creating a YouTube channel...
BUT you're not ready to invest thousands of dollars into equipment setup, countless hours into creating more content (hello, you're already writing multiple books), and editing the videos only to discover that the algorithm has changed again...
That's why you considered creating a BookBub ad...
BUT you realized that these are similar to Amazon and Facebook ads. You've already wasted thousands on ads, adding another platform that you don't understand just doesn't make sense. Plus: You have no idea how to make book buyers join your email list from these ads...
You even thought about working with a PR company...
BUT it's so ridiculously expensive and you're not sure they can even help. You've heard horror stories from fellow authors and you don't want to hurt your book marketing efforts (even if they aren't anything major right now) by handing it all over to someone else to turn around and stuff up manage it.
Here's a bold question for you...
What if you could stop chasing book sales and readers and instead, streamline your writing process and make a consistent monthly income with multiple income streams using your books instead?
Sounds too good to be true?
Keep reading and I’ll show you exactly how!
My author business acquires hundreds of new readers and customers every month. I switched from focusing on gaining social media followers and running Amazon ads to building my email list and selling micro offers that meet my audience where they are at...
All on autopilot.
Daily Email Subscriber Sign Ups For The Last 30 Days
I'll be honest with you...
Getting to this point wasn’t easy
When I started out as a full-time author, I really struggled to sell books consistently. Getting people to join my email list on autopilot felt like a mythical beast... 🦄 aka never gonna happen.
After investing (and losing) tens of thousands on Amazon, BookBub, and Facebook ads, making a full-time income from my writing felt like a pipe dream. 😭
👉 So I decided to switch gears and turn my content into mini-courses, digital products, and more. From my first launch, I generated $2,000 from a small email list of 500 people. 🎉
That was in June 2016...
But then...
I went on a course-creating spree based on some (bad) advice I'd received... I was told that: "the more courses you create, the more money you'll make."
My gut told me not to do it, but I still felt like a newbie author and creative entrepreneur and that I 'should' listen to the more experienced gurus in the field.
😔 MY NEXT COURSE LAUNCH HAD ZERO SALES! 😔
❌ I launched a few more times with similar results. I had literally stopped making money overnight... ❌
Writing more books, running Amazon ads, and spending all my time on social media promoting my books seemed like my best way forward...
Totally not doable as the only income earner in my family at the time. 😭
So I tried...
❌ Recording multiple videos a week and publishing them on my Facebook page (but boy, that was a lot of work with zero returns)
❌ Creating a BookBub ad campaign (but I just blew hundreds of dollars with no book sales)
❌ Creating low-cost digital offers (and that had some success but people wouldn't stay on my email list or buy my other offers, and if they did, they weren't a good fit long-term)...
I told myself:
There MUST be an easier way to do this and make a full-time income, even if all I want to do is write more books!
And that's when it hit me!
A consistent publishing schedule backed by irresistible, low-cost digital offers was the PERFECT automated full-time author sales system!
And this time, I finally started to see the results I'd been working towards for so long:
✅ The more books I published the more my income increased from Amazon (and the more digital offers I sold on the backend)
✅ 60% of book buyers opt-in to my email list and stick around (and they are my ideal audience, the people I love chatting to and helping!)
✅ 60-80% of new readers buy my low-cost digital offers within the first 90 days of joining
✅ I was able to create consistent, predictable income without having to be on social media all day or spend more money on ads
The best thing?
This saves me so much time and energy!
(That I can spend with my family and focus on doing more creative things)
Managing and maintaining my author business takes less than 15 hours per week.
So how does it work exactly?
All it takes are...
3 Simple Steps
To build, launch & scale your successful author business!
Choose your author business model
Decide how you want to run your author business based on four different income models. Mix and match. Do what feels easy and fun for you!
Present the opportunity
Once you have your author business model, it's about figuring out your unique sales process that answers the question: "how will I present the opportunity for people to buy from me every day?"
Implementation and feedback
A key points along the journey, you'll stop to take action and then seek feedback. Data is our best friend and we follow the "fail fast, fail forward" ideology!
Introducing...
The Non-Fiction Author Incubator
The first plug-and-play author business solution for non-fiction authors and course creators who want to turn their books and expertise into monthly recurring revenue, daily sales, and a consistent stream of aligned leads within the next 90 days.
Here's what we're covering inside the 90-day LIVE program:
Module 1
Get clarity on your business model and offer suite
What You'll Learn:
LESSON 1: The four types of author business models
Choose the option that best works for you or hybrid a couple together. The point isn't to put yourself into a box, it's to focus on what FEELS easy and fun for you.
LESSON 2: Map out your ideal offer suite
... without taking months and months to write and format books and offers that your audience don't even want.
LESSON 3: Creating your book funnels
We'll be going over all the components that you'll need in place for each business model and your first action steps to implement.
What You'll Get to Get This Done Faster:
What You'll Learn:
LESSON 4: Profitable keywords and categories
Discover keywords that will make you money and categories that will attract your ideal readers.
LESSON 5: Planning your launch
Think sales pages, checkout pages, funnel components, mockups, sales emails, Amazon optimization, launch teams etc... everything you need to sell with ease.
GROUP COACHING: Get It Done & Feedback weeks
Get access to 'get it done' workshops and feedback sessions to implement and tweak where needed.
What You'll Get to Get This Done Faster:
Module 2
Create Your Business Model
Module 3
Deploy Your Money-Making Marketing Plan
What You'll Learn:
LESSON 6: Create your email funnels
... so that you can grow your income and audience on autopilot and don't have to invest any time into expensive ads or social media while enjoying new sales and customers every single day.
LESSON 7: Amazon optimization plan
Learn everything you need to do to optimize your Amazon sales page. From A+ content, to your author profiles etc.
LESSON 8: Money-Making Marketing plan
In this final lesson, you'll take everything you've learned over the past 12 weeks and create a plan for the next 90 days so that you can take imperfect (but intentional) action.
GROUP COACHING: Get It Done & Feedback weeks
Get access to 'get it done' workshops and feedback sessions to implement and tweak where needed.
What You'll Get to Get This Done Faster:
Plus Amazing BONUSES!
But wait, there's more... 😂
Don't take my word for it...
"Working with Lise and completing some of her programs made me realize that I like her teaching style and what she's teaching is really valuable. So, therefore, when she comes up with something new, I listen."
Anita Plak Semprimoznik - USA Today & Wall Street Journal Bestselling Author
"Having Lise as a coach was a great experience I felt like I had more than a mentor, but that I had also made a new friend. Lise is knowledgable, capable, and caring. Her positive, uplifting energy is incredibly infectious, even when we're meeting late and she's just gotten through a horde of other students. I love how she can make a newbie writer with no prior experience like me, feel like he's capable of achieving anything. I felt like every penny I spent was safely pushing me forward. Lise made me feel unafraid."
Ali Scarlett - Best Selling Author of The Clever Connector: The Easiest Way to Become Powerful, Regardless of Your Situation.
But, is this for you?
This is for you if:
You're a non-fiction author with at least:
✅ one book written (or published) AND you have the desire to
✅ write more books, create digital products, launch courses, or develop coaching programs for an audience you genuinely want to help.
This is NOT for you if:
You're a non-fiction author but:
❌ you don't have a non-fiction book written (or published), or
❌ you don't have a desire to maximise your non-fiction books with additional income streams.
You're probably wondering about...
I'm a new author and I'm just getting started. Will this still work for me?
Yes! If you have a book already written and more books to write, then this will help you set yourself up for long-term success.
On the other hand, no if you've got no books written or published. This program will NOT help you write, publish and launch a book, but it will help you get clarity on how to do that (with access to my Book Business Partners).
What are the 'get it done' and feedback sessions you mentioned?
Great question! Throughout the 12 weeks together, I am giving you space to implement everything you've learned as well as seeking feedback and accountability along the way.
This is about taking what you've learned and putting it into imperfect action, while tweaking and adjusting as you go.
How much support is included?
As much as you raise your hand for... within reason. You'll get ALL your questions answered within our members-only support group within 24 hours (48 hours during the weekend) plus there are bi-weekly group calls, implementation workshops, and feedback sessions to ensure you're always moving forward.
You also get a bonus 60-minute Zoom strategy session with me during the 90 days (you choose when).
People tell me it takes 2+ years to write a book, how does that fit into your system?!
Honestly, when it comes to non-fiction books, you can write the first draft within two weeks when you follow my quick-creation method.
It starts with understanding that your readers don't have a lot of time. They want solutions to their problems quickly. This means that we don't write a book that's going to be 50,000+ words long. Instead, we focus on writing shorter books (what I like to call 'aeroplane books'), within a series, that address individual pain points and challenges instead.
You'll be amazed at how quickly you can create a book from scratch with my method. It's how I've got 41+ books published since starting in 2014.
Does this only work for coaches?
No! This also works for content creators, course creators, and creative entrepreneurs who want to add a passive income stream by leveraging non-fiction books.
I'm not tech savvy. Do I need a bunch of tools to make this work?
No. You don't need a ton of technology to make this work. There are some tools I recommend, but where possible, I'll be sharing the free way and the fastest way (which typically costs money). You choose!
Do I need to have additional funds to make this work?
You are so smart for asking! Yes, you'll need to budget approx. $500-$1500 per book that you choose to publish. This will cover costs associated with formatting, cover design, and promotions.
I will show you how you can DIY your own formatting and cover design to reduce those costs by 50% but you will always want to pay for an editor/proofreader.
In terms of the tools I'll be recommending and suggesting, I'll always show you DIY and low-cost options ($20 or less) as well as all-in-one solutions. You decide what works best for you based on your budget. You can upgrade as needed.
I don't have an audience or email list yet. Is that a problem?
Not at all. I'll be sharing a number of strategies that leverage your book to build your audience and email list quickly.
When will I get access?
You'll receive an email with all the details immediately after your successful purchase and you'll be invited to our inner circle within 24 hours.
You have LIFETIME access to the training materials but the inner circle/group coaching ends after 3 months (although there will be an option for ongoing support offered at the end).
Is there a money-back guarantee?
Yes. You can ask for a refund within 7 days of joining if you believe this isn't the right fit for you. You'll receive a full refund minus a 5% administration fee. Simply email lise@hustleandgroove.com with your receipt and as long as it's within the 7-day cancellation period, you'll receive your refund.
When will you be offering this again?
Right now, my plan is to run this program twice a year. But I only ever plan 90 days in advance. So I don't have a specific date right now. What I can tell you is that the next time I run this, it will likely cost more.
This is YouR exclusive invitation
Did you make a promise that this would be THE year you make money from your books? If you keep doing what you're doing right now, where will you be in December 2025?
This is the sign you've been waiting for. It's time to take action and get serious about making money from all your hard work. Committing 5-15 hours a week to setting up your author business over the next three months will have you reaping the rewards for years to come.
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