Are you sending emails but hearing crickets when it comes to sales? Let's fix your email marketing in 24 hours!
In this post, I'm going to share how you can transform your email marketing strategy in just 24 hours and start seeing those sales roll in.
Table of Contents
The New Rules of Email Marketing in 2024 and Beyond 🎯
Gone are the days when you could get away with sending one email per month.
Since the big deliverability and engagement changes at the start of 2024, here's what you need to know:
- Minimum Email Frequency: One email per week (not per month)
- Why This Matters: Your audience needs regular communication from you so you stay top of mind (you don't want them to wonder who you are when you send an email…)
- Perfect for Social Media Detox: Email becomes your primary communication channel and grabs your readers' attention
Why Weekly Emails Are Your New Best Friend 🤝
Regular emails help you:
- Stay top of mind with your audience
- Build stronger know, like, and trust factors
- Honor the sacred space of someone's inbox (they asked to hear from you vs. showing up in their feed randomly)
Creating a Strategic Email Marketing Plan 📝
Random emails are out. If you want to fix your email marketing, you gotta be strategic.
Here's how to be strategic:
- Start with Your Offer Suite: Everything stems from what you're selling
- Reverse Engineer Content: Create emails that:
- Bust myths about your offers
- Provide quick wins
- Empower and inspire your audience
- Align with your offers
- Write Emails That Nurture & Sell: Every email is an opportunity to sell
The Magic Formula: The Soft Sell PS 💫
Want to start making sales with every email?
Add this simple line to your PS:
PS: If what we just discussed resonated and you're ready to [desired outcome], then I wanted to let you know that I have [your offer] for you here [hyperlink].
Key Points to Remember:
- Keep it simple
- Link directly to your offer (don't bury it)
- Customize based on your voice and audience
- Use in both sequences and broadcast emails
Present the Opportunity to Buy 🛍️
The secret sauce to making daily sales?
Always present the opportunity for people to buy from you.
This means:
- Including a call to action in EVERY email
- Making it easy for readers to take the next step with you
- Maintaining consistency with your soft sell PS
Action Step: Take your next email draft and add the soft sell PS formula. Track your results over the next week.
Quick Tips for Success 🌟
- Be consistent with your weekly emails
- Always tie content back to an offer
- Use the soft sell PS in every email
- Track and measure your results
- Adjust your strategy based on engagement
Ready to transform your email marketing and start seeing consistent sales?
Remember, it's not about sending random emails – it's about strategic communication that builds relationships and presents opportunities for your audience to work with you.
Want more support with your email marketing strategy?
Check out the Grow, Nurture, Sell Collective, where we dive deep into these strategies and more!
