Table of Contents
Easy Does It Podcast, S1 E4
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The One About Your First Easy Yes Offer
If you’ve ever found yourself excited for a summit or bundle opportunity—only to hit a wall trying to whip up an offer that’s not just another forgettable freebie—you’re far from alone.
On the latest episode of the Easy Does It Podcast, host Lise breaks down her tried-and-tested method for creating irresistibly simple offers, the kind your dream customers snap up without hesitation.
Let’s walk through her step-by-step approach so you can craft your own “easy yes” offer, save yourself from course creation overload, and actually give your new audience what they’re craving.
The Problem: Overthinking Your Offer
Picture this: You’re invited to a summit and scrambling to offer something valuable for the VIP swag bag.
Instinctually, you think big—a full-blown course, a comprehensive workshop.
Nine times out of 10, this turns into overwhelm, an unfinished product, or worse, the wrong offer for your audience.
Lise’s golden rule is simple: don’t create just for the sake of creating.
An “easy yes” offer should solve a single problem and help your ready-to-buy customer achieve tangible results in a weekend or less.
The Tangible Offer Framework: Four Key Questions
Before diving into creation mode, Lise recommends working through her Tangible Offer Framework.
Here are the first four questions you must answer:
1. Who’s Your Ideal Customer for This Offer?
Get specific—this isn’t about pleasing everyone.
Who needs what you have to offer right now?
Think about who will be most tuned in to the summit, the bundle, or the new audience you’re about to meet.
2. What Pain Point Are They Experiencing?
Your offer should directly address a real struggle, described in your customer’s own words.
Not sure what those words are?
Pay attention to questions they ask on forums, social media, or in conversations.
Capturing their language is crucial so your offer truly resonates.
3. What Does Life Look Like After Their Problem Is Solved?
Imagine their after story.
How has your offer made their world better or easier?
✨ Bonus tip: Take the pain points you listed and flip them—what’s the empowering result?
4. What’s the Tangible Result?
Summarize your offer with a clear, concrete outcome using one of these frameworks:
- How to [result they want] without [thing they don’t want to do]
- Create [result they want] that [bigger result they want] in [specific time frame]
This compelling statement will sit proudly atop your sales page, instantly signaling you “get” your audience and their needs.
Action Step: Put It Into Practice
Want to make sure your new (or even existing) offers are true “easy yes” magnets?
Work through these four questions for each idea before you create anything.
This process prevents wasted time and ensures you’re aligning your genius with what your audience is actually eager to buy.
The Takeaway
Creating an irresistible offer doesn’t have to feel daunting or involve months of effort.
By following Lise’s Tangible Offer Framework, you can whip up small, impactful solutions that meet your dream clients right where they are—and move them toward quick, meaningful wins.
👩💻If you’re craving more support and real-time feedback as you build your next offer, check out The Feedback Loop program at hustleandgroove.com/feedback.
For just $100 USD, you’ll get 30 days of personalized coaching and feedback (normally $1000) to dial in your message and make your next launch a breeze.
