Season 5, Episode 3 of the Easy Does It Podcast with Lise dives straight into something every entrepreneur and creator grapples with: achieving consistent, intentional daily cash flow.
If you’ve ever felt overwhelmed by marketing advice or struggled to balance all those “should-dos” in your business, this episode is a must-listen—or, in this case, a handy recap!
Where Did This “Cashflow Question” Come From?
Lise explains that the inspiration for each episode comes from real-life questions submitted by members, especially during Voxer coaching days and personal observations.
As a manifesting generator all-in on Human Design, Lise relies on responding to external data and patterns.
And lately, the burning questions have revolved around income goals, stepping into daily cash flow, and figuring out what intentional systems or product suites are required for success.
The 3-Part Daily Cashflow Question
Forget complicated formulas—Lise boils it down to one, three-part question you need to ask yourself every morning:
How am I:
- Growing my audience and offers?
- Nurturing my audience?
- Selling to my audience?
This question acts as a gut-check to keep your intentions and actions aligned, especially when you’re tempted by shiny new strategies (like launching a community, jumping on Substack, or running Facebook ads).
Why These Three Areas Matter
- Growing: Whether through lead generation ads, collaborations, or interviews, audience growth is a foundation for daily cash flow. Lise shares practical options for both those with and without marketing budgets—explaining how even $10 a day (or $50 a month) can make a big impact.
- Nurturing: This means connecting authentically, sharing stories, and providing action steps. For Lise, email marketing is the go-to tool, with daily (or almost daily) emails designed to nurture and sell.
- Selling: When you consistently show up and invite your audience to your offers, that’s when daily sales starts happening.
Creating Offers & Promotion Plans
Instead of racing to create constantly, Lise suggests a regular checkpoint: What are your audience’s struggles? Have you identified gaps in your offer suite?
Pairing this with a clear monthly promotion plan ensures your efforts are focused and you’re always prepared to meet your audience’s needs.
Your Action Step
At the end of the episode, Lise serves up a challenge: Ask yourself each day how you’re growing, nurturing, and selling. Map out your promotion plan, and remember—none of this has to be set in stone, but having a framework makes daily sales more achievable.
Need More Help?
If you want deeper support, Lise recommends checking out The 1K Lab, where you can get help with promotion plans, nurturing, selling, and growing every single day. Details are at hustleandgroove.com/the1klab, and further info is in the show notes.
