When I first started out as an SEO writer, it wasn't my end goal. I didn't want to be writing random articles on random topics for the rest of my life – it was a means to an end.

Early on in my career as a freelance writer, I was looking for ways to diversify what I could write about. Sure, as an SEO writer, you're writing about lots of different things, but the articles start to look the same… Headline, keyword mentioned 2-3 times, write engaging copy, point to website, blah, blah, blah…

Bluntly, it just got boring. I wasn't going to leave my full-time job for something that I wasn't excited about, that's for sure.

[Tweet “I wasn't going to leave my full-time job for something I wasn't excited about.”]

So, while I was still working full-time, I was doing freelance writing on the side and I stumbled onto other types of writing, and a couple of these types were areas I excelled in.

And it got me thinking — maybe you're looking for some other ways to diversify your writing too; maybe you are feeling a bit jaded with your SEO writing and need to mix things up a bit. Lise to the rescue!

Other Writing Niches3 Ways freelancers can diversify their writing and increase their income Pinterest Image

Here's some other niches that you can use your writing skills in – some you're probably aware of, others might not be so obvious – choose the ones that make sense to you and keep diversifying – it's how you'll stay engaged in what you do and how you'll stay ahead of your competition.

  1. Social Media Posts – this is micro-content. Writing engaging posts, creating shareable images, infographics, you name it. This can also lead to social media management, something which I pursued when I started writing this type of micro-content for a client. It's fun to me – coming up with compelling copy in 140 characters can be tough! I like a challenge, maybe you do too. If you're keen to get started in social media, check out this course at Udemy – it has all you need to know to get started!
  2. Copywriting – this is a very lucrative niche to get into, and one that can pay a lot of moola. But, you need to have some creative wit about you to go down this path; it's definitely not for the faint-hearted! If you're keen to get started as a copywriter, you'll definitely have no problem finding work on sites like Upwork! Check out this post from Copyblogger.
  3. eBook Ghostwriter – this is something I fell into when I first got started on Upwork as a freelance writer. eBooks are very popular and if you have a way with words and distilling information to people in a way that is easy to digest and engaging, you've got yourself a winner. What I quickly discovered though, was that if you ghost write ebooks, it's even more lucrative – it takes SEO writing to a whole new level! If you've never written an ebook before, check out Pat Flynn's free ebook guide – I used it to write my own ebook and to ghost write many others!

There are many other writing niches out there, from technical writing through to being a full-blown journalist.

The point is that it pays to diversify. Just like we talk about diversifying your income, you should also diversify what you do – this will ensure that you stay engaged and continue to enjoy what you do and not get burnt out.


Lise Cartwright
Lise Cartwright

Founder of Hustle & Groove and your creative business strategist. If you want to get notified of new posts just like the ones you see here, then make sure you join the awesome H & G community — Join Now!

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