Hey hey, Lise here! Today, I'm super excited to share with you something I call a “promotion plan.”
This is how I intentionally promote my offers and set myself up to present the opportunity for people to buy from me every, single day.
Table of Contents
What is a Promotion Plan?
A promotion plan is a strategic approach to marketing your products or services. It's all about being intentional with your promotions to consistently reach your income goals.
My actual promotion plan wall with colorful post-it notes
Why You Need a Promotion Plan
The number one reason my membership, The $1K Lab, exists is to help members create $1K per month consistently. And guess what? The only way that's going to happen is if you're intentional about your promotions.
Think about it: If you aren't presenting the opportunity every single day for people to buy from you, how are you going to make money?
Key Elements of a Promotion Plan
- Email Subscribers: The number of email subscribers you have will influence the type of promotion you do.
- Offers: Understanding the types of offers you're selling and their different price points.
- Seasonal Campaigns: Utilizing seasonal events or themes to create targeted promotions.
- Nurture Content: Warming up your audience before the actual promotion.
- Promotional Events: The actual selling period, whether it's a flash sale or a longer campaign.
Creating Your Promotion Plan: A Step-by-Step Guide
Step 1: Assess Your Current Situation
- How many email subscribers do you have?
- What offers do you have available?
- What are the price points of your offers?
Step 2: Choose Your Campaign
Look through a list of potential promotional campaigns and choose one that fits your offers and audience. For example:
- Back to School Campaign
- Mindfulness Campaign
- Abundance Invitation Campaign
Step 3: Plan Your Nurture Content
- Start 1-2 weeks before your promotion
- Send 2-3 emails sharing tips related to your upcoming promotion
- Include a subtle mention of your upcoming sale in the PS
Step 4: Schedule Your Promotional Emails
Let's break down a 5-day promotional campaign for a mindfulness-related product (like an adult coloring book):
Day 1:
- AM: Email 1 – Announce the promotion, explain the deal, and how customers can get it. Include an image.
- PM: Share a post on social media
Day 2:
- AM: Resend Email 1 to non-openers
- PM: Share another post on social media
Day 3:
- AM: Email 2 – Highlight the biggest benefits of your offer (e.g., the science behind mindfulness, how you've used it)
- PM: Share a post on social media
Day 4:
- AM: Resend Email 2 to non-openers
- PM: Share a post on social media
Day 5 (Final Day):
- AM: Reminder email about the promo ending today
- PM: Last chance email
Pro Tip: For the final email, consider segmenting your list. Those who have clicked on your sales page could receive a different email addressing FAQs or providing more direct encouragement to purchase.
Step 5: Repurpose for Social Media
Take your email content and repurpose it for social media posts to reach a wider audience.
This could be in the form of text posts, images, or even videos.
Using AI tools like ChatGPT or Magai, you can repurpose your emails faster too.
Pro Tips for Your Promotion Plan
- Avoid 24-hour flash sales; give your audience at least 2-3 days to make a decision
- Run promotions mid-week (Tuesday-Thursday) for best results
- Always give your audience a heads up about upcoming promotions
- Use timers and clear call-to-actions in your promotional emails
- Consider running a concurrent campaign to grow your email list, especially if you're just starting out
Building Your Email List
If you're just starting out with 0-100 email subscribers, focus on growing your list alongside your promotions.
Here are some ideas:
- Create a lead magnet related to your offer
- Share your lead magnet organically on social media
- Consider running ads to your lead magnet
- Spend 10 minutes a day inviting people to join your email list
- Make list-building an ongoing process, especially leading up to big promotional campaigns
Ready to Take Your Promotions to the Next Level?
If you're loving these tips and want more hands-on guidance, I've got something special for you! Inside my monthly membership, The $1K Lab, I host a live session called “Promo Plan from Scratch” on the last Monday of every month.
As a member, you can submit your details, and I'll create a personalized Promotion Plan for the following month. It's like having your own marketing strategist in your pocket!
Join The $1K Lab today and let's craft your perfect promotion plan together! Click here to become a member and start reaching your income goals consistently.
Remember, the key to a successful online business is being intentional with your promotions. With a solid promotion plan in place, you'll be well on your way to hitting that $1K per month goal consistently. Let's make it happen!
Got questions about the $1K Lab? Drop them in the comments below, and I'll be happy to chat.
Take care, and I'll see you at the next Promo Plan from Scratch session!
