Collaboration is a powerful tool for building your audience and growing your email list. In this video, I explore the results from two recent collaborations I participated in to show you what's possible when you don't want to use paid ads to grow your email list.
I'm a huge believer in using collaborations to build your email list. It also aligns with my profile numbers in human design (I'm 2/4). In the video, I show you how collaborations and bundle promotions can be powerful tools for growing your business too.
I share my experiences with running the Spring Fling Giveaway (the event I host for members of the Digital Business Lab and Digital Income Accelerator every quarter) and participating in a bundle promotion (Audience Building Made Easy! Bundle), both of which helped me build my audience and promote my offers.
Let's dive into this a little more.
Table of Contents
The Power of Collaboration vs. Lead Generation Ads
I'm a huge advocate for collaboration when it comes to email list-building. While I've had multiple lead generation channels, collaborations offer a unique and effective way to add a significant number of subscribers to my email list in a short span.
The Usual Routine
I usually run lead generation ads that add 12 to 15 people to my email list daily. I also have a slew of other assets including 36+ non-fiction books on Amazon, which contribute another 5-10 subscribers per day.
The Experiment: Comparing Two Collaboration Strategies
48-Hour List-Building Event
I run a quarterly list-building event for my DBL and DIA members. Each participant submits a paid offer that becomes free for just 48 hours. I believe that a short, 48-hour window pushes people to take immediate action, rather than procrastinating when they are given more time.
7-Day Bundle Collaboration
I also participated in a 7-day bundle event organized by Nicole Beatty. In this method, potential subscribers have to first join Nicole's email list to get access to a variety of offers, including mine. Here, I opted for a VIP spot, paying to be featured prominently.
Insights from the 7-Day Bundle Collaboration
- 488 new subscribers in 7 days
- Paid VIP feature didn't significantly impact subscriber count
- Low Tripwire conversion rate of 1%
Insights from the 48-Hour List-Building Collaboration Event
- 455 new subscribers in 48 hours
- 3% Tripwire conversion rate
- No paid feature but as it was my event, I had the first position at the top of the page
For me, a 48-hour window was slightly more effective than a 7-day period, and the paid VIP spot in the bundle didn't yield significant benefits in this case.
By running my own event, I also get to control where I feature on a page and there's no beating the first spot!
Tips and Pro Strategies
Always keep your new subscribers out of your regular email flow to avoid overwhelming them. I suggest creating specific tags and sequences for new subscribers coming from collaborations to manage this process.
I achieved a 3% tripwire conversion in my 48-hour event, advocating its effectiveness, especially for a cold audience.
The Road Ahead
I would still participate in bundle collaborations but may consider altering some of my strategies. I also suggest running these types of collaborations 30-60 days before launching any new offer.
Your Next Step: Audience Amplify Bootcamp 🎉
Ready to Take Your List-Building to the Next Level?
If this post has got you excited about the power of collaborative list-building, then it's time to take action. Sign up for the Audience Amplify Bootcamp, a live 6-week program designed to teach you the ins and outs of growing your email list without running paid ads.
Whether it’s through collaborations, lead gen ads, or a mix of both, growing your email list doesn’t have to be a Herculean task. Analyze, experiment, and choose what works best for you.
Let the list-building adventure begin!