Welcome to The Easy Does It Podcast, Season 5, Episode 2, where we’re diving into a crucial truth about social media – it’s not actually a business model.
https://www.youtube.com/watch?v=-ApCKz6lfe0
You can also listen on your fav podcast player here:
This year, I’m committed to helping you find a path forward where social media isn’t your primary concern or something you feel obligated to do.
The Menu Analogy: Social Media as a Side Dish
Think of your business as a menu:
- Main courses = Your primary offers
- Entrees = Mid-tier products/services
- Desserts = Premium offerings
- Side dishes = Social media presence
Social media should be treated as a side dish – a complementary element, not the main course of your business strategy.
Automation vs. Active Engagement
There’s a distinction between having visibility on social media and being actively engaged. You can maintain a presence by:
- Sharing long-form content automatically
- Posting without constant commentary
- Using it as a distribution channel rather than a primary platform
Why Building on Social Media Is Risky
Unless you’re specifically aiming to be an influencer, building your business model on social media is precarious:
- Platforms can shut down accounts without warning
- You don’t own the platform or your following
- Many businesses have failed after losing their social accounts
The Foundation of a Sustainable Business Model
Focus on Your Main Course Platform
Choose one primary long-form content platform:
- YouTube channel
- Podcast
- Blog
- Substack
- Medium
This allows your audience to connect with you at a deeper level.
Repurposing Content Strategically
If you do want to maintain a social media presence:
- Start with long-form content
- Use AI to repurpose into shorter posts
- Create content snippets for reels
- Focus on sustainability over trends
The Crucial Question: Is It Easy and Fun?
Always check in with yourself:
- Are you excited about your content strategy?
- Does it feel natural and enjoyable?
- Are you doing it because you want to or because you think you should?
Learning from Experience: A Cautionary Tale
In 2019, I learned this lesson the hard way:
- Invested $9,000 in a coaching program
- Followed every instruction perfectly
- Got mediocre results
- Realized I was following someone else’s formula that didn’t align with my style
The Action Step
Take a moment to evaluate your plans for the:
- Next 7 days
- Next 30 days
- Next 90 days
Ask yourself:
- Does it feel easy and fun?
- Does it bring genuine excitement?
- If not, how could you adjust it to make it more aligned with your style?
Final Thoughts
Remember, there’s no “right” way to run your business.
The only way that matters is the one that feels authentic and enjoyable for you.
This includes your marketing strategy, content creation, and how you show up for your audience.
Choose the path that energizes rather than depletes you.
