Are you looking for simple ways to promote your business that doesn't take a lot of time or cost you an arm and a leg? Me too, which is why I started looking at ways I could use my existing blog posts to promote my business.
I want to share with you some of the ways that I've used blog posts to promote the products and services I have.
This is so that you can learn from them and put in place some of these ideas into your own business.
Table of Contents
7 Ideas to Promote Your Business Through Blog Posts
This first idea is a no-brainer. But surprisingly, for about the first two years of my freelance writing business, I never once linked to any of my services.
I think it was more of a lack of awareness than anything else.
So if you're not doing this, then you need to start now.
Go back through your 50 most popular blog posts (or if you've only got 50, go through your top 10) and find ways to link to your products or services.
Make it natural, don't just stuff links in there for the sake of it.
Pro Tip: This process should be easy because your products and/or services should align with the topics you're talking about on your blog. If they don't, then you need to rethink either your blog post topics or the products and services you're offering!
#2: Link to your freebies/opt-ins
Linking to your free lead magnets, content upgrades etc, ensures that people get on your email list and learn more about you and your business.
It provides you with the opportunity to then promote your business through your email sequences.
If I’m not offering a content upgrade with a blog post, I’ll link to my main lead magnet, the Canva Template Bundle.
By the way, if you’re not creating amazing download worthy PDFs for your online business, you need these templates, now’s your chance to jump on board and grab them for yourself. They're fully editable!
Linking to your lead magnets, freebies, opt-ins; whatever you want to call them, will not only help to promote your business, but it will also increase your email list.
So it's a win:win.
As with the previous idea, go through your top blog posts and see where you can add a link to your lead magnets. Or better yet, create content upgrades for your top 10 blog posts and then share those blog posts on your social media accounts.
Not only are you promoting your business (and blog) but you're building your email list! I like to call this working smarter 🙂
#3: Link to guest posts you've written
You know how you started doing a lot of guest posts and podcast interviews when you first started your blog? Well just because those posts (interviews) are sitting on another site, doesn’t mean you can’t link to them from within your own blog posts.
You should also be sharing them on your own social media accounts, and tagging the business or person the guest post/podcast was for. This way, their followers will also see it too.
And boom, you've just promoted your business as well as brought in traffic to their blog and yours.
Pro Tip: Are you keeping track of your guest blog posts/podcast interviews? If not, create a spreadsheet and keep track of who you've written for and when the guest post was published, what lead magnet you provided and how many comments it got. Include a direct link to the blog post as well, so you can grab it when you need it.
#4: Add tutorial videos (and upload to YouTube)
You would have noticed that in 2016, I did a lot more YouTube videos, both as tutorials and through the H&G Workshops.
While I'm not a self-confessed video star, I've gotten far more comfortable with video and have found it's another way to promote your business.
Did you know that YouTube is one of the most powerful search engines? It's owned by Google and has over a billion users, with more than half of viewers accessing the platform via mobile.
If this isn't enough of a reason, it provides your potential customers the opportunity to get to know you and connect with you more.
I've gotten such great feedback on the videos that I do, that it's a large part of my marketing plan going forward.
So don't hold back. Incorporate videos into your blog posts and make the most of the YouTube platform to help promote your business more.
#5: Write a blog post every time you launch a product or service
If you're already writing regular blog posts, it makes sense to also write a blog post as part of your launch strategy when you're in launch mode for your product or service.
Use this as an opportunity to give people a behind-the-scenes look at the product or service, or provide them with the story of why you decided to create this product or service.
Whatever direction you decide on, just make sure that your blog post provides value and a learning or action step for your reader.
This type of blog post is a must for helping to promote your business and should be shared like crazy across your social media networks.
#6: Posting blog posts to Pinterest (with branded images)
Pinterest is my #1 traffic source. It hands down beats any other social media platform I'm on and also converts the most from an email subscriber perspective.
This is why it's important that you share your blog posts on Pinterest. If you don't have a Pinterest account, now's the time to get one set up.
It's free to grab a business account, which provides you with a ton of analytics, which you'll wanna access once you've been pinning for a few months.
The key to making Pinterest work for your blog is to make sure that you're creating branded images that can be pinned to Pinterest.
You should also join group boards to leverage access to more people.
If you want to find out more about how you can promote your business and automate your Pinterest marketing, check out this blog post: HustleandGroove.com/automate-pinterest-marketing
#7: Repurposing blog posts
The last idea is about using your blog posts for other content creation opportunities to promote your business.
You can take one of your popular blog posts and do a Facebook Live series in your Facebook Group.
You could then take those same FB Live videos and create a blog post out of all the questions and comments you received.
You could take one of your blog posts and create a SlideShare presentation, or turn it into a podcast episode if that's your thing.
Repurposing blog posts is a great way to promote your business and NOT have to constantly come up with new content ideas.
Now it's Your Turn
I'm sure you can agree these are ‘stupid simple' ways to use your blog posts to promote your business.
In fact, just implementing a couple of the ideas above will help and for the most part, these are free to get up and going.
Take 30 minutes each week to implement one of the ideas above and then let me know what happens in the comments below ?????