When it comes to your online persona, you’re just a speck in the vast galaxy that makes up the world wide web. Every day, someone somewhere is adding their voice to the noise, shouting for attention, seeking to be ‘heard’ above the crowd, to put their stamp on the Internet.
So when it comes to your online bio, whether that’s on your website, your social media accounts or outsourcing profiles, you need to explain who you are and what you do that makes your potential clients want to work with you over anybody else.
No small feat, right?
Just in case you’re not convinced yet, here’s some more and very real reasons why it’s important to have a killer online bio.
Why do YOU need a memorable online bio?
- Did you know that your About Page is one of the most-viewed pages on your website? This is one of the first places they'll check out after reading the content on your homepage or blog, and after reading that content, they're impressed, About Page is their next stop. They are looking for dirt, the real story about who you are and what your business is all about.
- When it comes to your social media accounts, the similar can be said. If a visitor is seeing your social media page for the first time, they'll click on the About section the first chance they get. It's about making a personal connection.
- When it comes to your profiles on outsourcing sites, your overview area is like your online bio, and your potential clients are gonna read this if they like what they initially see in your proposal.
Is it sinking in yet just how important your online bio is? It is? Good.
Here’s some things you want to avoid:
- Writing your bio as if you're a corporate robot. People are looking for human connections, not faceless corporates.
- Don't get too personal. A brief blurb about who you are is enough. Visitors want to know about your company and what you do more than your trials and tribulations through College.
- Thinking you can get away with writing 300 words that tells a person nothing about your company goals or what your company stands for.
So how do you stand out? How do you make yourself ‘heard’ and noticed? Glad you asked my friend…
How to Craft a Memorable Online Bio
1. Tell Your Story
Be honest, but don’t get too personal here. You want to reveal experiences and events that shaped who you are, but you don’t need to tell everyone when you lost your virginity (unless that’s relevant, of course!).
When it comes to your products or services, people will also want to know how they came into fruition. How did you come up with the idea, what drove you to pursue this lifestyle, set this company up? Feed people’s natural curiosity with background details about how you and your business got to where you are today.
Weave your personality into the story and bring people on the journey with you … do this well, and people will remember it long after they’ve read it, helping them to make that all important personal connection with you.
2. Make it Sticky
Now, I’m not talking about what you think I’m talking about … ew!
There are certain words that ‘stick’ in our brains, words that trigger memories, and that’s what you’re looking to do here. Think about the last good story you read or heard about, what makes you remember it?
That’s what you’re looking to achieve with your online bio’s.
So what makes a story ‘stick’? It’s one that once read, can’t be easily forgotten because the reader has formed an image in their mind associated with the story. Their brain is like Velcro. The words they are reading stick to their brain, helping them to remember who you are and what you’re all about.
If you really want to make your story stick, add some images to your bio as well. This will help those that are visual learners (some 60% of people!) remember your story even more.
3. Bring the Emotions
Your end goal with your online bio is to evoke an emotional connection with your reader. You can’t do that if you’re citing information from your resume, so leave that firmly closed.
Instead, you want the reader to make personal connections with your words. You want them to be nodding their head in agreement, thinking “OMG, that so happened to me,” or “I totally get what this chick is saying!”
Use words that you would use when chatting to your friends, or when retelling a story to a family member. Those same words will bring emotions out of your readers too. And include your quirks. People love to read about your differences, they are not looking for generic, if they were looking for generic, they would hit the yellow pages…
I hope you’re getting what I’m laying down here for ya. People wanna know the real you, particularly when it comes to dealing with people online. They can’t necessarily meet you face to face, so the only way they can learn more about you is to read the information you provide them.
Do this well, and you’ll have readers and clients for life.
Do you have a great story about how you got to where you are? Are you proud of your About page? Share your story or link to your About page below!
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